Sets the human-readable name of the XML element.

The name acts as a header of the section and as an entry in the table of contents of the generated documentation. The validation check also reports the name as an identifier when any of the concept-related checks is not met. This is used as the header of the section and entry within the table of contents when generating documentation. The name is also reported for a validation against this MVD, if assigned to concepts checked against the MVD.